Showing Gratitude Toward Donors

Monday, July 3, 2017

Picture this: your fundraiser is going well and people are donating to your cause. You think to yourself, “How do we show our donors that we appreciate their gift now and possibly in the future?” The answer is gratitude. What you do to show that thankfulness to donors is up to your non-profit just as long as it’s prompt.

Gratitude is defined as a readiness to show appreciation and return kindness. One of the key parts of showing gratitude is doing so in a timely manner. “Within 24 to 48 hours of receiving a gift, send a thank-you note or email,” says Jeff Cova, veteran executive of non-profit Winspire, Inc (source).

How you extend your gratitude is also important and depends on how you would like to do so. This can take the form of a brief “thank you” email or a quick personal call. Even a handwritten thank you notes add a personal touch and is something that representatives at Zappos provide for their customers.

[D]on’t give thanks just to get another gift; give thanks because it’s the right thing to do
Jeff Cova, Winspire, Inc.


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